Project Type: Concept
Location: Mumbai, India
Packaging Contents: Dog Food
Packaging Substrate / Materials: Plastic Bag
Printing Process: Digital printing
Happy Paws – Identity Creation & Packaging design
Identity Creation – Happy Paws is an all-natural food brand made for our canine companions. The creators pride themselves on being dog-lovers who know the wants and needs of dogs better than anyone else.
Colour Story – Being a new brand in an old market, Happy Paws wished to differentiate themselves from the crowd and in accordance, we have used a unique design language for this space.
Icon Creation – The packaging subverts the norms of dog-food imagery, using low-poly illustrations and easily understandable icons instead of photographs. The language used is conversational and brief but caring, while each variant uses a different bold colour so as to be easily recognisable.
Illustration Creation – The packaging is designed to stand out on a market shelf and uses short, descriptive copy to educate the buyer in short time.
We wanted to break the clutter currently seen on the pet food shelf, and give Happy Paws an identity like no other dog food brand has. The packaging subverts the norms of dog-food imagery, using painstakingly created low-poly illustrations and easily understandable iconography. The language used is conversational, brief; but caring. Each variant uses a unique bold colour and breed so as to be easily recognisable.