Aloe

Design: Luminous Design Group
Project Type: Produced, Commercial Work
Client: Flax
Location: Agia Paraskevi, Attiki, Greece
Packaging Contents: Cosmetics

Mythos / Aloe is a line of products for the greek tourist market. Client’s brief indicated that the use of green color along with the word Aloe, had to be present on the pack. As the rest of the competition uses photographic representations of Aloe plant, we opted to take on a different approach. A decisive role in our design was the varying of the containers small sizes, as a necessity to the specific market for practical reasons.

Laying out the design principles we chose to highlight the green color isolating it on white containers, while the typography for ‘ALOE’ was set in a way to define the scarce but vertical format of the containers. Product categorisation was enhanced with the creation of oxymoron, thematic illustrations that tell a different story each time, while the Aloe Vera plant takes a leading role. All the necessary info complements the artwork, on the front of the container, in a clean and structural way.