Long Dao Chinese streetfood restaurant

Design: Zita Nagy
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Chinese streetfood restaurant
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

The purpose of my project is to design the facade of a Chinese streetfood restaurant, which, by its special features, arouses people’s interest.

Nowadays in the facade of most Chinese restaurants red and yellow colours are dominant, while the traditional Chinese porcelain for eating is blue and therefore the main colour of the facade is blue.

The main figure of the project is a Chinese lady, her face is the logo.

This figure is also there on the menu and business cards. If you put the business cards or the menus together in a row, we get a pattern from the figure. In addition, samples of the possibly chosen meat can be found on different surfaces.

What’s Unique?
The packaging starts from the logo. For ordering fast and seamlessly, we can select what we want to eat on our own box when we order. Ordering becomes simple and trouble free. The box is suitable for delivering food and for eating from the box. Opening the box will give you a plate shape that will allow you to eat simple meals with Chinese chopsticks. The closure is made with the sticks, whose interest is to combine hair with a hairpin. If you look at the lay out of the box from outside, the lovingly smiling lady embraces the food. On the inner side of the package, you can see patterns that can be used for consuming meat. If we eat the food, we find a little message at the bottom of the box as in fortune cookies.