Design: Asprey Creative
Project Type: Produced, Commercial Work
Client: Harvest Road
Location: Melbourne, Australia
Packaging Contents: Meat
Packaging Substrate / Materials: Plastic
Ernest Green and Sons is named after the eponymous butcher who opened his first butcher’s shop in Western Australia back in 1919. The name has a long history in the region, conveying authenticity and heritage.
As part of our brand strategy for the Harvest Road Group, Ernest Green and Sons was launched as a mid-market entry point for independent retailers in Western Australia.
The brand’s objective is to provide every day good food for families. Our brand mark and its expression on all consumer touch points is designed to reflect the values of an old fashioned butcher. Launched in February 2018, the brand is already performing incredibly well, building Harvest Road’s share of market in Western Australia.