Mermeladas / Receta Tradicional

Design: Matías Francolino
Project Type: Produced, Commercial Work
Client: Granja Limay
Location: Vitoria-Gasteiz, Spain
Packaging Contents: Jam
Packaging Substrate / Materials: Plastic Cup
Printing Process: Foil stamping

Design of range of fruit jams traditional recipe. Granja Limay is a leading company of sweets and jams from Uruguay. It is more well-known in the local market for its products without sugar and dietetics, and decides to launch a new range of sugary products, for which a rupturist design was suggested that is differentiated from sugar-free products.

A type of illustration that resembled the traditional was chosen. The same with the choice of typographies, hand-rigth, rustic and expressive, that also remember certain hand-made and traditional elaboration. To all this we add an abrupt cut of color to differentiate the recipes and give visual impact.

What’s Unique?
The bright color in contrast to the white draws much attention. It stands out in the exhibition in a fresh and current way.