Design: Fabula Branding
Project Type: Produced, Commercial Work
Location: Minsk, Belarus
Packaging Contents: Sweets
Packaging Substrate / Materials: Cardboard
Printing Process: Printing
BonGenie, a brand that has already gained fame both in Belarus and abroad, continues to expand its product range. The premium Handmade collection is a variety pack of handmade chocolates with six exclusive fillings made from specially selected ingredients.
The collection is packed in a bright pink box with an elegant black rim. The design is based on already recognizable components: large lettering and exquisite photo style. However, there are some differences determined by the nature of the product, for example, there is no division of the lettering block into several levels (which is traditional for the brand). The laconic food zone refers to the classical design of premium-quality confectionery. Inside every box there is a leaflet with an individual story of each taste. Each chocolate is turned into a masterpiece of culinary work.
Printing solutions add to the visual clarity of the design: lacquer coating helps distinguish the chocolates on the matt background and the name of the brand on the box and presents the product in a bright way.