Wine at the Beach

Agency: Watermark Design
Art Director: Darcey Lacey
Designer: Sarah Hade
Project Type: Produced, Commercial Work
Client: Summerwind Vineyard
Location: Charlottesville, USA
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle

Summerwind Vineyard is a family run winery located on the breezy and sandy coast of Southern Virginia. Watermark was tasked with reimagining the winery branding to match the energetic personalities of the family as well as form an unforgettable shelf presence. The full wrap illustration was inspired by geographical wind maps and the way these aerial movements can also be graphically interpreted as water routes and vineyard roots. The pattern was then UV spot glossed to create an all-around tactile experience. The bold color palette engages and the red brand mark and capsule anchors the wine label design.