Vitalis Juices Brand Repositioning

Derrick Lin


Design: DesignBüro
Project Type: To be produced
Client: Vitalis
Location: Banja Luka, Republika Srpska
Packaging Contents: Fruit Juices
Packaging Substrate / Materials: Cardboard Packaging
Printing Process: Flexography

For years, Vitalis Juices hold the leading position on the market of Bosnia and Herzegovina. We wanted to recreate the brand experience by redesigning the obsolete visual identity and the packaging itself. Our team introduced something that would give the look and feel of consuming a completely nature and fresh product. We wanted to relevantly position the product on the market based on its visual identity, so it could contextually form the recognizable brand block. We poured all the attributes of the product in our final design, emphasizing the fruit and the burst of flavor contained within.

What’s Unique?
Since this market has a very conservative and traditional approach to design in the FMCG category, our design and its look&feel introduces something more versatile and creative.