Design: Grafiket Adworks
Creative Director: Berk Pişirici
Project Type: Produced
Location: İzmir, Turkey
Packaging Contents: Sandwich, Cold Sandwich
Packaging Substrate / Materials: Plastic, Paper, Cardboard
Printing Process: Digital Printing
Grafiket Adworks has brought a new line to the sandwich sector in Turkey with Salados brand by designing whole concept from logo to all design elements. The whole concept is carefully designed by our agency in accordance with the character of the brand, the interests of the target audience and the marketing strategy.
The new design concept brings a new style on the shelves and makes a difference from other products. Design is separated to categories and ingredients. This separation is made for sandwich series. Gourmet, Protein, Premium and Aegean Tastes series are designed to describe the quality of the products. And customers can understand the difference between the sandwich series by looking to its design style and colour, typography concept.
The main idea of the concept was to create a enjoyable approach to the sandwich targeting audience. The design style, colours are reflecting the taste and quality of this beautiful sandwiches. Gourmet packages and Aegean Tastes packages has cardboard & paper & plastic sandwich cover to represent the design concept. Premium and Protein series have plastic & paper package.