Design: Motyw Studio
Project Type: Produced
Client: Dziki Wschód Brewery
Location: Lublin, Poland
Packaging Contents: Craft beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset printing, labels
The Dziki Wschód (Wild East) Brewery’s movie series of labels was created in 2017 and 2018. Beer names and label illustrations referred to popular movies. Together with the owners of the brand, we concluded that with such a rapid development of the product portfolio, a new series referring to American Indian theme would be an easier and more effective sales solution. Most of the film series beers are now improved and available as an American Indian series. Looking back, this change proved to be excellent.