Melt

Design: Hunger
Project Type: Concept
Render: Render Studio
Location: Glasgow, Scotland
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Cardboard

Hunger spreads some sweet relief with CBD ice cream brand, Melt

Hunger, a new specialist brand and packaging agency for all things edible, have named and designed a range of CBD-infused ice cream. The ultimate way to chill out and let your cares melt away, these indulgently flavoured ice-creams almost named and branded itself…

Hunger’s name ‘Melt’ and positioning ‘sweet relief’ runs throughout the entire brand. Playing with convention, the confectionery category’s signature stripes are distorted, with the rigid lines melting in front of our eyes. Each pattern embodies the product’s stress-relieving qualities as well as the melting pot of flavours inside.