Agency: SHUMI LOVE DESIGN (TM) Branding Agency
Designer, brand expert, creative director: Valerii Sumilov
Project Type: Produced
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Printing, stamping, embossing, tactile varnish, selective varnish
The branding for «Mysterious Castle» Wines was performed in a low-key premium style. The central element of the label, an old, elegant key, draws attention with its elegance, restraint, and the special atmosphere it creates on the label.
The label completely surrounds the bottle, creating a complete, solid composition. This wine attracts with its elitism, mystery, special luxurious style. When a woman picks up a bottle of this wine, she will certainly feel it was created specifically for her.
While developing this design, we combined the use of modern printing and post-printing technologies, such as embossing, stamping and special tactile polish. Printing was executed on high-quality paper, which, combined with the use of a wide range of techniques, made it possible to achieve the perfect vision of the visual design and to deliver pleasant visual and tactile sensations to the customer at direct contact with the product in the store.
Label dimensions: 290 mm Х 110 mm. The label completely encircles the bottle. As a result, when applied onto the bottle, the label creates a continuous sequential and uniform composition.
We had the task to create a concept for premium French wines. This was not so easy to achieve, given the fact that these are French wines for the Russian market. Russian consumers hardly perceive classic French labels made in the style of an old chateau. They prefer bright, eye-catching designs with clear messages. Our task was to present these wines not only as a premium product, but also to make them more attractive for the Russian consumer.