Wu Du Black Porcelain

Lingyun Creative


Design: Lingyun Creative
Creative Director: Deng Xiong Bo
Project Type: Produced, Commercial Work
Location: China
Packaging Contents: Chinese liquor

After the launch of Wu Du Celadon, the products were recognized by the market, and our client continued to entrust Lingyun Creative to create a series of high-end models – five independent black porcelain. When it comes to snakes, scorpions, centipedes, geckos, and toads, there are always some horrible and even disgusting imagination in people’s minds. This is also because these creatures have long been given such a mental impression. The usage of these animals for wine is an ancient way of brewing in China.

Therefore, in many cases, although you may feel uncomfortable in your heart, you still often see or hear such products in your life. The five-in-one black porcelain created this time is in this field, and I hope to make one of my own styles. Because of the high price, how to combine the high-grade and the five types of creatures without violation. It became the key task of this design. After more than a month of hard work, Lingyun Creative has provided customers with the following solutions.

On the front side of the package, it is not difficult to find that the five creatures of snakes, scorpions, centipedes, geckos, and toads are treated with totems, and are accompanied by the elements of the Chinese “Five Elements Theory”. While the visibility of the product is strengthened, its undesirable factors will be weakened to the utmost extent. In combination with the form of Chinese medicine fighting, we have made the packaging opening method into a pulling structure. With a black matt ceramic bottle, it will bring consumers a different experience of Chinese wine.