Wilderer Gin

Design: Navy Creative
Location: South Africa
Project Type: Produced
Client: Wilderer Distilleries
Product Launch Location: Global
Packaging Contents: Rose Water Gin
Packaging Substrate / Materials: Glass Bottle and Card Packaging

Rose flavored drinks and rose colors are often targeted more towards the female demographic and our brief was to redesign the Wilderer Rose Water Gin label and box packaging to would appeal to both male and female gin drinkers. The design needed to be slightly more aggressive and the pink needed to stand out and appeal to both sexes. The punk-influenced design helped to convey a more fun, playful, no rules apply type of gin that is open to all gin drinkers regardless of class or gender. This design extended to through their branded lip balm.