DNA Vapor

Package/Label Designer: Lory Hagopian
3D Artist & Graphic Designer: Jonathan Valverde
Director of Marketing and PR: Gerald Arreglado
Marketing Coordinator: Jhoanna Enriquez
Location: United States
Project Type: Produced
Client: Dripset vapor
Product Launch Location: Global
Packaging Contents: Vape
Packaging Substrate / Materials: Paper
Printing Process: Spot UV

For e-liquid brands, flavors are everything- and it can make or break a product. Taste has its own identity and fingerprints inspired the new DNA packaging. Aside from an individual’s unique DNA, fingerprints are also unique to a person, unless they are identical twins. Fingerprints represent an external stamp of individuality and identity, which is visible to the eye. Whereas DNA is identity expressed at a granular and microscopic level.

The new DNA packaging features tactile ridges and irregular undulations designed to mimic that of a fingerprint. It is designed to elicit and inspire the actual act of vaping which requires the use of hands and fingers to create that unique sensation that’s the most pleasing to the individual. The bold new colors of each box reflect the DNA of the flavor combinations which can be found inside each bottle. And the original box fonts are set against an abstract fingerprint and layered over the hand-drawn lines, which wrap the entire box.

Overall, the effect of DNA is compelling and its updated design appeals to a more sophisticated consumer who desires to connect with a brand with a more mature point of view. This new visual language is a great departure from the original and establishes a new identity.