Blomberg’s Glögg

Agency: Everland
Design Director: Mikael Tonning
Graphic Designer: Camilla Madeleine Lykaas
Location: Denmark
Project Type: Produced
Client: Orkla Danmark
Product Launch Location: Denmark
Packaging Contents: Muled Wine
Packaging Substrate / Materials: Paper

As the temperature cools and the snow starts to fall, we seek the things that bring warmth. One of them is glögg (mulled wine) – a delightful Scandinavian Christmas tradition.

Since the 1970s, Blomberg’s Glögg has been central to the Danish Christmas tradition. Danish design agency Everland helped keep the heritage alive by rejuvenating the design.

Inspired by the ingredients and the spirit of Christmas, Everland redesigned the packaging of this Danish icon to tell a story of traditions and celebrations. Small details are taken from star anise, cinnamon and orange which adds to a rich and warm design that brings kindness to both eyes and soul.

Prepare your taste buds for a delicious Christmas tradition and get Blomberg’s Glögg in stores right now.