Double Dough

Design: Salma Aly
Location: Egypt
Project Type: Student Project
School: The American University in Cairo
Course: Graphic Design
Tutor: Bahia Shehab
Packaging Contents: Cake Mix
Packaging Substrate / Materials: Parchment Paper/Baking Paper
Printing Process: Screen printing

Double Dough is a new boxed cake mix concept. The mix is a sustainable product that while delivers the delicious homemade goodness taste. The packaging is made out of baking paper & can is used to bake the mix inside it. The name Double Dough comes from the package’s double usage as a package & cake liner. As per my observation, I’ve noticed that all boxed cake mixes are packed in plastic & cardboard, this creates a huge amount of waste. This is what inspired me to create a packaging that produces less waste and can be reused to bake the mix inside.

What’s Unique?
The packaging doubles as a packaging and as a cake liner which makes the product sustainable and creates less waste.