Exitus Bourbon Barrel Aged Wine

Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director, Designer: Antonio Rivera
Location: United States
Project Type: Produced
Client: O’Neill Vintners & Distillers
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, 70# Bright White Felt
Printing Process: Offset

Bold and unconventional, Exitus is a red wine aged in Bourbon barrels that bucks tradition. We selected a luxury spirits bottle normally reserved for high-end Bourbons. The design elicits a sense of luxury as well as a bit of a bad boy attitude through the use of a black label with gold foil embellishments inspired by tattoo culture. The final touch was a strip seal over the top of the closure of the bottle that calls out the 3-month age statement like a fine Bourbon.