M&H distillery – classic single malt whisky

plan b branding & strategy

Tel Aviv-Yafo, Israel

Agency: plan b branding
Creative director: Max Gat-mor
Art director: Maya Agassi
Glass bottle manufacture: Bruni glass Italy
Photographer: Assaf Ambram
Location: Israel
Project Type: Produced
Client: M&H distillery
Product Launch Location: Israel
Packaging Contents: Whisky
Packaging Substrate / Materials: Glass bottle, paper, cardboard
Printing Process: Digital printing, foil stamping, embossing, UV spot varnish

creating and designing a unique bottle, label and package for Israel’s 1st whisky distillery – The M&H distillery.

The Classic Single Malt Whisky is a blend of whiskies matured in the finest ex-bourbon and special ex-red wine STR casks.

Maturation under the Tel Aviv sun benefitted the whisky with rapid development of flavour and texture, giving it a complex and delicate flavour, a medium-light body, with a balanced and refreshing character.

What’s Unique?
The bottle distinguishes look and shape with the diagonal line that is crossing it developed especially for the distillery by us.