Design: CUBA Creative Branding Studio
Project Type: Produced
Client: Компания «Дрим Дринк»
Product Launch Location: Russia
Packaging Contents: Energy drink
Packaging Substrate / Materials: Aluminium
CUBA Creative Branding Studio created a new brand of non-alcoholic energy drinks – “DISCO ENERGY”.
The studio was challenged to develop a visual image according to the product category, conveying the brand character, concise, upper class and shining on the shelf surrounded by competitors’ products.
Within the scope of a project, CUBA Creative Branding Studio developed a brand identity, an additional slogan and a conceptual design of product packaging. The studio team was inspired by the image of a disco ball, the permanent attribute of all dance floors in the world and used it as a key solution for packaging design. As a result, a new brand package gained a competitive advantage – attractive, perfectly targeted and eye-catching on the shelf.
At the product launch, the brand line included one position, the product line extension is planned in the future.