Project Type: Produced
Product Launch Location: Greece
Packaging Contents: Perfume
Packaging Substrate / Materials: Aluminium Bottle
Printing Process: Flexography
Intraclean has asked us to redesign its interior air fresheners. We had to design two different categories: Elegant and Special series.
We checked the competition and found that if we choose the white look on bottles, we would have an advantage on the shelf.
So, in the Special series, we used only typography, adding illustration elements with a doodle technique (and perhaps a little humor) at some points.
In the Elegant series, we designed an imaginary circle and we put some doodle illustrations, like collage style, το empower brand name.
We believe we have designed an original packaging that stands out at the points of sale and makes the buyer take it in hand and take a closer look.
Finally, we chose the white background because we wanted to leave the sense of the scent to the customer’s imagination. We believed that any other color but the white, maybe would determine customer’s smell.
We believe that the style of illustration as well as the way it relates to typography creates a unique and different effect.