Location: Belarus / Russia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: VODKA
BULBASH IS SUPERHERO!
We are first who got the idea to extend popular now superheroic theme to brand character and create an image of Belorussian National Superhero. It’s Bulbash – a typical Belarusian man with “folklore” moustache, modest and kind, always ready for helping. BULBASH brand character has turned into the powerful hero dressed in the national flag colours suit. This transformation symbolizes the brand development: after having reached a certain level, the brand reaches new quality.
Flying snow under the town makes the bottle looking like a “snowball”, popular winter souvenir. On the backside there are comics with an unexpected story: the Belarusian hero does not save the world from super-villains, he saves the Christmas eve!
This bright outstanding image interacting with the customer is a good winter holiday souvenir.