Design: Krista Kay Design
Location: United Kingdom
Project Type: Student Project
School: Shillington College of Graphic Design
Tutor: Hilary Archer
Packaging Contents: Vegan Bacon
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Foil stamping
The Brief: Develop brand name, backstory, identity and boutique packaging for vegan bacon products.
Baecon was invented by Instagram #couplegoals influencers Josiah Fleek and Margot Slay. They converted to veganism after an eye-opening yoga retreat to an exclusive temple in Sri Lanka. After learning to subscribe to the belief that your body truly is a temple, they believed they could make a meat-substitute that was far from boring and just as delicious as normal meat. With a playful attitude and a planet-conscious ethos, Baecon was born, aiming to target a new generation of healthy eaters.
The colour palette is inspired by millennial pink. The illustrative style and creation of the Baecon character add a light-heartedness to the brand. The use of gold foil elevates the packaging to feel more boutique. Tone-of-voice is key to the brand, with a fun brand story and flavour names. These elements combine to perfectly target their Gen-Z and millennial audience, standing out from a crowded market of other meat-alternative brands.