Wellhead

Трубная ул., 23 корпус 2, Москва, Россия, 127051

Design: Wellhead
Location: Russia
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle

Beer Bochkary 1825 – the story of the strong-spirited conquerors of the region.

Wellhead branding agency told the story of the exploration of uncharted territory in Altayi (the south of Siberia, Russia) on a beer label.

BOCHKARY is a modern brewery, located in a village of the same name. The founder of this village, Efim Bochkarev, is well-known to this day. In 1825, he arrived in the remote region of Siberia and built himself a house on the river bank from the vast, surrounding forest. This was the start of the future village.

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Thanks to our brand strategist (a historian by education), Wellhead conducted a retrospective ethnographic study outlining the difficult path of the pioneers. This story formed the basis of our design concept.
The design concept is a tribute to the strong people who conquered the Altai territory. They were from different places and came to Siberia for different reasons; however, all of them were undoubtedly bright personalities and had indomitable spirits.

The modern inhabitants of the village still have a piece of those pioneers; their hearts are full of strength, tenacity, and the will for freedom. The beer which they created is the legacy of that history.

What’s Unique?
The label was created as a graphic chronicle of the development of the village. The entire journey of the village founder and the difficulties he encountered are shown on the circular label.

Wellhead

Трубная ул., 23 корпус 2, Москва, Россия, 127051