Motyw Studio

Warszawa, Polska

Collaboration: Motyw Studio & Olle Studio
Photo: Yeloow
Location: Poland
Project Type: Produced
Client: The Łask Dairy’s
Product Launch Location: Poland
Packaging Contents: Dairy, cottage cheese, milk
Packaging Substrate / Materials: Plastic
Printing Process: Flexography, digital printing

The Łask Dairy’s specialities include the production of cottage cheese, milk, cream, butter, ripening cheese and fermented beverages. High-quality raw material and 100 years of tradition allow us to hold a key competitive advantage – a healthy, natural product with a traditional taste.

Our task is to create a new, coherent visual identity that will result in better brand recognition. The logo refers to milk, the basic raw material of Łask Dairy’s products. The use of a colour code allows the buyer to quickly determine the fat content of the product.

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What’s Unique?
The packaging design line is based on extensive illustrations and incorporates folklore themes and nature. Some new packaging is already on the market. Sales of cottage cheese increased by 70% during this time.