Belarus Minsk

Creative director: Arman Auzhanov
Location: Belarus / Russia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle, Paper

ARMBRAND Agency redesigned the BULBASH vodka mainline.

Continuing the traditional cooperation with BULBASH LLC, ARMBRAND updated its own six years old design: For the successful brand it was important to keep continuity, making meanwhile the new image more luxury, modern, strict and noticeable.

The new closure, a solid metal black cap with enlarged embossing national pattern promotes perceived value.

We enlarged the product zone on the top label, that’s the brand ‘s hallmark. We made downside label metalized and dynamic. The combination of silver material with contrast stripes look expensive and attracts attention. Because of added width, we have got a space for the harmonious location for different elements confirming the worthy product quality.

The design concept is adapted to the entire volume line. As a result, there’s a noticeable product outstanding on the shelf, and, at the same time, still recognizable all over the world.