Design: Marijan Bijelic
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Paints
Packaging Substrate / Materials: Glass, plastic
Coolorist is a manufacturer and distributor of acrylic paints.
The task was to develop the naming, logo, branding and appearance of the product packaging. The logo and naming reflect the main essence of the brand. The colorist – for the great creators. The company’s mission is to provide all its resources to cool artists. Therefore, the company’s slogan is: “we are a colorist, you are a cool artist.”
Coolorist’s mission is that they want to give artists the opportunity to express with their products, and to be heard through joint collaborations. They try to support new artists and advance the industry. In this project, the uniqueness lies in the sense that is invested in this brand. The company is not just trying to sell its product, the company wants to solve the problem of many designers and artists and help them be heard.
The packaging itself is interesting because there are no labels on it, except for the name and number of the paint color. There are no distracting elements that can block the internal paint itself, which is why the artist came to the store. Many other companies usually put too many elements on the label and the color of the paint itself remains almost unnoticed, so it was decided not to complicate the label to show the product face. The customer is proud of the quality of their paints, they are more contrasting and bright than their competitors, so there is no point in distracting the buyer from viewing the product with different labels.