Design: Linda Baritski aka Season of Victory
Location: United Kingdom
Project Type: Produced
Client: Doughnut Time UK
Product Launch Location: Europe
Packaging Contents: Doughnuts
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing
I was commissioned by Doughnut Time UK to illustrate/design colourful graphics for the release of their Christmas Collection. The launch included all 15 London shops, with my illustrations decorating their windows and gift boxes.
For added fun, I created animated matching gif/stickers for Instastories – this was shared by Doughnut Time with their 104k followers to use during the Christmas season.
The project created a fun buzz during the launch. Fans of the brand posting the boxes and windows on social media throughout the season.
The vibrant illustrations and colours made the packaging highly Instagrammable for the followers of the brand – they created great photos of their purchases to share with friends.