Güüd Henrik – Müsli bag

Derrick Lin


Design: VRLN
Location: Romania
Project Type: Produced
Client: Güüd
Product Launch Location: Global
Packaging Contents: Müsli
Packaging Substrate / Materials: Coated paper
Printing Process: Flexography

Güüd is a smart and healthy choice for both You and the Earth. As the expression goes, “good is not enough”, that’s why we bring you Güüd! Güüd is a Swedish consumer brand with a marketplace in China and “Güüd Henrik” is a subdivision specialized in selling cereal-based products.

Swedish Müsli with 55% Fruits produced in Sweden. The mill can be found on the Västgöta plains where grains have been refined since 1979. Just good, honest, healthy food. Climate-smart and totally nut-free.

What’s Unique?
Combining European and Eastern Asian cultures. The logo represents the story of a three-legged crow that can be described as:

  • Europe: “The thirsty crow story”
  • China: “Yangwu, the sun crow”
  • Japan: “Yatagarasu”
  • Korea: “Samjogo”

This fusion talks about brand vision and about multidisciplinary thinking in creating products.