Mama Tried Motorcycle Show Lager Beer & Hard Seltzer

Derrick Lin


Agency: Three-Headed
Designer / Illustrator: Zac Jacobson
Creative Direction Trevor Shorey
Location: United States
Project Type: Produced
Client: Mama Tried Motorcycle Show
Product Launch Location: Global
Packaging Contents: Beer, Hard Seltzer
Packaging Substrate / Materials: Aluminium, Sticker
Printing Process: Digital Printing

Thousands of motorcycle enthusiasts descend upon Milwaukee, WI to attend the annual Mama Tried Motorcycle Show. Each year, Mama Tried partners with a local brewery to craft custom beverages to keep the masses happily hydrated. This year was the first year we created packaging for two different beverages; a lager beer and a hard seltzer. Brewed by Milwaukee Brewing Company.

What’s Unique?
We decided to name the beverages “Hard” for the hard seltzer and “Beer” for the lager beer using the custom typography we created from the logotype. What’s cool about these products, is that they are specifically created for a three-day motorcycle event here in Milwaukee.