Dr. Zelkin Bitter


Belarus Minsk

Location: Belarus
Project Type: Produced
Client: Naroch Distillery
Product Launch Location: Europe
Packaging Contents: Bitter
Packaging Substrate / Materials: Glass bottle, Paper

ARMBRAND Agency created a comprehensive approach for the new bitter brand “Dr. ZЁLKIN” which is produced by Naroch Distillery LLC.

The unique, memorable name associates with the medicinal product, indicates the ingredients (“zelki” means “herbs” in Belarussian), and simultaneously adding the national Belarusian color and bringing some humor understandable for CA.

The label of “ancient paper” color creates an authentic impression, as well as the illustrations that are made in the style of the Botanical encyclopedia. The contrasting, noticeable, unique TM is supported by such elements as a brand sign symbolizing medicinal herbs extracts and a “stamp” with a red cross.

As a result, there’s an attractive image, outstanding on the shelf, combining pharma pharmaceutical design with folk recipes.