Zhuk Igor

Design: Zhuk Igor
Location: Belarus
Project Type: Produced
Client: Minsk Grape Wines Factory
Product Launch Location: Global
Packaging Contents: Alcohol, Balm, Liquor, Belarusian Alcohol Drink, Original recipe
Packaging Substrate / Materials: Glass bottle, Paper

Task: creating a new product design focused on foreign and domestic markets

“HERBATA”, a new category of strong alcohol-based on black tea, a brand developed by Zhuk Igor for the “Minsk Grape Wines Factory”, which is located in Belarus.

Herbata – is a new category of strong alcohol drink with black tea as a background. It extends the product line “New Generation Spirit”. This product line includes vivid, ambitious new generation’s products, which are not afraid of experimentation.

What’s Unique?
Most often in the houses of the Belarusian gentry liqueurs, tinctures, and vodka-based drinks with herbs and berries, honey, spices, sugar were served. They were – Krupnik, Zubrovka, Krambambulya, Troyanka…

Herbata is produced on the original recipe of 35 or 36 aromatic herbs and berries. With an alcohol content of 45% ABV, Herbata though has a smooth and sweet taste of tea without any separate components. The beverage warms up during bad weather and is ideal for making cocktails.