Design: Alexey Lysogorov
Project Type: Produced
Client: Arashan Products
Product Launch Location: United States
Packaging Contents: Jam and Jelly
Packaging Substrate / Materials: Glass
Printing Process: Flexography
Design a series of labels for natural jams (US market). The use of a black label in the design made it possible to emphasize the image of natural products, as well as highlight bright berries, give a clear typography and show the “highland origin” of the product. Logical color coding to each individual jam content.
The mountains around the berries were shown literally, but graphically and modernly. This is an important feature of the product, the country of origin has the status of a highland country, and the berries have a special bright taste. The black background, combined with a bright glass jar and small bright accents in the design, created a memorable image.