Chai Bazaar Specialty Tea

Design: Firstbase
Location: India
Project Type: Produced
Client: Chai Bazaar
Product Launch Location: Global
Packaging Contents: Tea
Packaging Substrate / Materials: Paper and BOPP
Printing Process: Flexography

Tea has been so popular for generations. Nothing can change the sense of calm and comfort that comes with a hot cup of tea. With its health benefits, fun varieties, and wide availability, tea has won over the hearts of millennials. However, we are still rediscovering tea, and realising it can be so much more than what comes in the supermarket.

With this vision ahead of us, we worked with our fabulous clients in crafting the brand name and the design language for the launch of their specialty teas.

The design of the tea packs hits the right notes with its vibrant colours and fresh imagery.

The timeless yet modern packaging helps to transform tea into a healthy beverage option for people looking for something new and exciting as their everyday drink.