Hatch Design

San Francisco, CA, USA

Design: HATCH
Location: United States
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Eggs
Packaging Substrate / Materials: Paper, plastic, aluminum
Printing Process: Digital printing

Nature’s finest organic free-range eggs. Rich golden yolks boiled to perfection, every time. Delightfully dippable. Simply brilliant. Who knew that hard-boiled eggs could be so cluckin’ beautiful? Our friends at Sonoma Brands handed us a new challenge, bring some egg-citing news to the grab and go section, and we couldn’t have been happier to crack it.

We crafted a vibrant visual identity brought to life on a custom bento box to celebrate the tastes within, and a new way to satisfy protein-packed cravings. Simply brilliant, if we do say so ourselves.

What’s Unique?
The bold illustrations on the packaging showcase that there are more ways of eating eggs than you think. Peckish offers egg dipping snacks with multiple unexpected flavors. The consistent layout architecture through all the packaging pays off a strong stacking on shelf-set which makes the brand really pop from far.

Paying attention at details through the design from the outside to the inside of the packaging makes consumers feel excited to unbox every time to taste the goodness of the perfectly boiled egg.