Agency: Unblvbl Branding Agency
Illustrator: Pavel Grinder
Designer: Alena Orlova
Photography: George Shagalov
Project Type: Produced
Client: Gunnarsson Beer
Product Launch Location: Uzbekistan
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing
In UNBLVBL we follow the tendency of conceptual renovation of brands. Among the latest projects implemented by our team, we would like to mark the redesign of the Gunnarson trademark.
The modern world requires a quick product adaptation to the constantly changing tastes of the consumer. Of course, the 2015-design cannot be considered relevant today and moreover, it is not only the image that is going out of date, but also the concepts that it represents.
The frozen beauty of Icelandic nature combined with mythical history, always remains appealing, but today we are moving away from the traditional and aggressive style creating a more minimalist and elegant design. The new style is based on poster art aesthetics and engraving illustrations of mythological creatures, while monochrome and natural colors make the tag pleasing to the eye and give the impression of moderated and concentrated energy. Thanks to the images the bottle attracts additional interest while the creative element keeps the consumer’s attention. The basic concept is built around the rhythm of life in a rapidly developing city and the needs of active and energetic young people. On the way out we got a design that is not only succinctly integrated into the taste preferences of the target audience, but also brightly distinguished on the shelf among competitors saturated with colors and clear lines. Currently the design successfully promotes the product at the regional level and stands for a valuable achievement of UNBLVBL.