WaWaah Water drink 2020

Company: The Happy Healthy Kids Company
Designer: Mathias Schaubroeck
Location: Belgium
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Functional water
Packaging Substrate / Materials: Carton
Printing Process: Flexography

When you have young children, you are confronted with thousands of questions and problems that you have to deal with while trying to solve your work, family, friends, hobbies…keep in balance. One of those questions is often about making your kids eat and drink healthily. How to keep them hydrated during the day and not let them take too much sugar.

Studies have shown that children between 2 and 9 do not drink enough during the day. This has a great influence on their energy and mood. We also see a huge increase in the number of young children who are obese as a result of too little exercise and too much sugar intake (mainly driven by the drinks they drink).

So we’ve decided to change that!

Along with our little monsters Felix, Basile, Maya and Semm we started developing a tasty, fun and healthy drink called WaWaah Water!

WaWaah?? Yep, the name came from a friend who used to never be able to pronounce “water” to his little brother and always said “wawaah drink” It’s a refreshing, moisturizing drink available in two flavors, apple and strawberry with extra vitamins that children of that age need.

But above all, no sugar, no calories and no preservatives!

The monster characters make it fun for the kids to drink and stimulate them to go on an adventure.

So our children chose the taste, the logo and the characters based on … what they liked and liked best.

And that’s just the beginning for us! In the long term we want to offer a healthy alternative to all kinds of unhealthy drinks and snacks for our little monsters.

What’s Unique?
The vision of our start-up: every day should be an adventure for the little monsters. We want to inspire children and their parents to create and experience adventurous and active moments together. WaWaah makes sure your kids stay hydrated and vitalized in a healthy and fun way! It is a functional, healthy, no sugar drink that appeals to kids between 2 and 8 years of age. With the monsters, we create a whole world around the product.