Bedaya Stationary

Design: Hagar Abouzaid
Location: Egypt
Project Type: Student Project
School: Faculty of Applied Arts
Packaging Contents: Pencils, Pens, Coloring Pencils
Packaging Substrate / Materials: Carton
Printing Process: Digital printing

The project is all about creating illustrated symbols and icons to create a connection between the pack, the product and the targeted audience. For an ancient company whose products target various age categories; I decided to make various styles and illustrations for each product that suits more than one age category. Making each product/set has its own characteristic layout and colors.

The company’s bestselling market is in Africa and Asia; so, for the pencils, I focused on each one by using a famous yet characteristic symbol for each continent; The Masks, combining them with relatable colors and icons.

For the second pencil box design, I decided to take on another direction by imitating the old school pop art style and creating cool yet colorful illustrations. Which is the same direction I used for the Pen box as well, with its different colors.

As for the colored Pencils; I decided to add some of the most loved and famous animated characters into doddle and relating them to their color. So one pack will have for example all the red characters with some hints about each colors indication to personality, to add some exciting yet interesting detail for teens and kids as well.