Design: Prompt Design
Location: Thailand
Project Type: Concept
Packaging Contents: Tissue paper
Packaging Substrate / Materials: Plastic
Printing Process: Gravure

Most toilet tissue in the market conveys the softness and strength. But “Calin” toilet tissue proposes the new perception of packaging for the toilet market.

The package depicts the cute eye-catching character of the toilet bowl with two toilet rolls as its eyes and a toilet seat smiling. The Calin figure can appear in many postures where every pose is lovely and makes you grin.

This package is aimed to build a new feel and lively visual for the Calin figure thereby creating social impact among other toilet tissue brands in the market.

Each package design also illustrates Calin figures in styles for Extra Soft, Extra absorb, Fresh Lavender models,etc.