Designer: Alejandro Gavancho
Photographer: Renzo C. Fernández
Project Type: Produced
Product Launch Location: Peru
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, Foil stamping, Die Cut
“The flutter of a butterfly’s wing can cause a hurricane on the other side of the world”. Danaus is a bean-to-bar chocolate from Lima, Peru. The concept of the brand, both conceptually and visually, revolves around the Danaus butterfly, commonly known as the Monarch, which represents the transformation that the brand wishes to see in its clients. The package was designed in layers, each one representing a stage of the butterfly’s life cycle, from a caterpillar, into a chrysalis and finally the butterfly. Each detail is connected to the concept of Danaus, the logo was created with varying thickness, from thick to thin, representing the shapes but also delicate nature of a butterfly. While the colour palette was chosen to represent the floral and fruit infusions and inclusions of the chocolate. The chocolate bar itself was designed in line with the packaging, measuring exactly 10cm, the average wingspan of the Danaus butterfly.
It is unique because it unites the concept with the visual part, representing the brand manifesto in each detail of the project, in addition to having a unique forms and printing techniques.