Agency: MG Studio
Creative Director: Matt Grantham
Illustrator: Suze McElroy
Location: New Zealand
Project Type: Produced
Client: Kings Liquor
Product Launch Location: New Zealand
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital Printing, Screenprinting
Solace is the result of one mans dedication to gin know-how, distilling expertise and harvesting the unique botanicals which are distilled into very small batches of London Dry and Cranberry and Raspberry gins to linger on and savour.
To reflect the handcrafted nature of the whole gin making process from harvesting to distilling, a woodcut flora-and-fauna illustration which was inspired by the Arts and Craft movement was screen printed onto the front flat face and sides of the bottles. Containing an iconic ‘S’ which defines the brand, leaves and berries warp around in a simple colour palette. As a contrast, hand applied labels contain product name and recipe information.