Wellness Care

Design: Yassine Elbassraoui
Location: Morocco
Project Type: Produced
Client: Wellness Care
Product Launch Location: United Kingdom
Packaging Contents: Personal Care
Packaging Substrate / Materials: Plastic & Paper

OVERVIEW
Wellness Care is a new personal care company that believes beauty should be a source of confidence and not anxiety. Wellness Care is looking to launch its first-ever beauty line, a collection of personal care products that are designed to be used as part of daily life.

BRANDING PROCESS
We start the branding process with a deep understanding of the product’s uniqueness and value.

To help Wellness Care figure out the core values that need to be reflected in its brand, we brainstorm and write down as many attributes as possible, and then we select a few items that work the best for Wellness Care. Wellness Care’s core value is caring about customers’ health and providing healthy products.

We developed the brand identity framework for the line, including the logo and packaging design, and we wanted the brand to feel modern, feminine, premium but can stand on its own.​​​​​​​

What’s Unique?
What makes this project unique is the catchy colors that catch the eyes of consumers and its ability to stand out on the shelves among the competitors