Agency: Armoder Arte & Diseño
Design: Giovanni Acquaviva
Illustrator: Giovanni Acquaviva
Project Type: Produced
Client: Hacienda El Espino
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
At Armoder we designed the image of the “Hacienda El Espino Garnacha Tintorera” wine for the Hacienda El Espino winery, located in Almansa Spain. The logo and label design commission is for an ecological and unique wine, made from a single grape variety, Garnacha Tintorera, which expresses all the particularity of the winery’s terroir.
For the realization of the image of this new wine, we created an illustration representing the farm, captured in an enveloping label format, using a palette of warm colors, earth, ocher, typical of the farm and the place, thus creating a contrast with the elegant and delicate gray tones of the logo and texts. The combination of these two components forms the most important part of the design. We highlight the graphic elements, symbols and the main texts, with a braille varnish, highlighting the silhouette of the illustration with a gloss varnish. We also develop other elements such as the packaging design for 12 bottles.