IFB Essentials Sustainable Laundry Packaging

Derrick Lin


Designer: Ilakkiya kadiresan
Designer: Kousalya Mohan
Location: India
Project Type: Concept
Packaging Contents: Detergent
Packaging Substrate / Materials: Aluminium bottle, aluminium pouch, cardboard
Printing Process: Digital Printing, Embossing

“Contemporary Design, Great Functionality, Ethical Eco Living “
Footsteps towards Sustainable packaging

Our concept is to revolutionise the way we design and impart the sense of sustainability among users.By meeting the convenience as well as aesthetics, our design undertakes a new approach towards detergent packaging adding brand value. IFB being the forerunner to innovate and introduce industrial appliances, this sustainable approach will be a revolutioniser and a trail-breaker.

“START TODAY, SAVE TOMORROW!” was our motto and vision behind the conceptualisation. Beginning with market positioning, we created a mood board- “Ethical living”, inspired by various initiative when it comes to sustainable economy. Our disruptive design portrays the shift towards ethical lifestyle. This vibrant yet sustainable design comes with subtle premium visual language stimulating the sense of escape into nature! With a captivating play of depicting the categories and flavours through geometrical realism iconography and textures, we have eliminated the contamination of water through color printing, covering up holistic cycle of ethical design.

More than 10,000 tons of plastic remains uncollected every day in India. From landfills to unattended roadside unrecyclable wastes, the cruiciatlity to undertake a sustainable practice is alarming! Our product stands unique in the Indian laundry packaging sector, where aluminium is increasingly popular among households for diverse sensitive products. “We grow as you grow”, as the product can be refilled multiple number of times without discarding the primary bottle. In addition, we have a printed QR code on the packaging that offers optimal online in-app shopping experience upon depletion, saving the last minute hustle.

What’s in the spotlight:

  1. Convenience and not a Compromise.
  2. Its just not ethical, but also emotional!
  3. Contains 72% of recycled material, corrosion resistant, light weight, long shelf life.
  4. Driving the change in our everyday routine among competitors.