Pangú Foods Happy Hens & Happy Packaging

Posted on

Derrick Lin


Design: Nici Ponce
Location: Ecuador
Project Type: Produced
Client: Pangú Foods
Photographer: Martina Orska
Product Launch Location: Ecuador
Packaging Contents: Eggs
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing

This Cardboard egg packaging is designed with a whole bunch of details that will brighten each of our customer’s day.

The packaging is branded with its iconography which immediately expresses the brand’s core values and special ingredients: happy and free hens raised with the highest quality standards within their environment and diet. Promoting a lifestyle of wellbeing, harmony, and peace.

The packaging was meant to be friendly and as easy to read information as possible, this is why every piece of information was designed with infographics. Finally, the packaging contains a little surprise when you open it, wishing the consumer a nice day, which hopefully brings every customer a daily smile.

When designing the logo, we wanted to provoke an immediate reaction to happiness, peace, and well -being, this is why the isotype is the main symbol of the brand: a peaceful and happy hen enjoying life. The logo also contains a little surprise where you can see the tail that is formed by leaves, which communicates the brand’s commitment to improving the environment and the brand’s commitment to generate organic and healthy food.