Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Clothes
Packaging Substrate / Materials: Cardboard, plastic foil, paper
Printing Process: Iridescent foil
Unda visual style concept is inspired by Danish–Icelandic artist Olafur Elisson and his installation art employing elemental materials such as light, physical space and air temperature to enhance the viewer’s experience. Garments and shapes can expand your world and change your mood in the same were as Olafur`s light waves can challenge the way you inhabit the world.
In English, “unda” means “the wave”. A wave represents celebrations, emotions, secrets and opportunities. Dreaming of surfing on a large wave indicates your adventurous nature of taking things positively and overcome hard moments in your life.
Unda is about light, movement, colors and shapes.