Meat Fashion concept

Derrick Lin


Design: Vlad Sidorak
Location: Russia
Project Type: Concept
Client: Март.рф
Packaging Contents: Sausage
Packaging Substrate / Materials: natural wrap, paper
Printing Process: Flexography

The goal of this project is to create a recognizable design for the Meat Fashion premium meat products brand. Of course, a brand with such a name stands out among competitors and claims to be expert in the market and high level of requirements for the quality of meat products. Therefore, common style solutions of commercial design and craft style were excluded from the development process.

Fashion, dictated by the name Meat Fashion as a source of inspiration, obliges to bring a piece of art to the design. For the development of the design, the modern flat graphic language, the art deco traditions and the aesthetics of traditional labels of the beginning of the last century with a clear structure, textures and general saturation of graphic elements were taken as a basis.

Thus, the image of a modern brand based on tradition and conveying a high quality standard of a premium product has been created.