Design: CUBA Creative Branding Studio
Project Type: Produced
Client: Tavr Company Group
Product Launch Location: Russia
Packaging Contents: Dumplings
Packaging Substrate / Materials: Plastic
The “Tavr Company Group” is a leader in meat production, located in the south of Russia with a market share of about 20%. The enterprise owns four factories with a total production capacity of over 125 tonnes of products per day. A wide range and quality of products, manufactured by the “Tavr Company Group” can be ensured by using high-quality local raw materials and modern production technologies. The company’s products are the absolute laureates and diploma winners of the federal program “100 best goods of Russia ”, also the company`s products possess many high awards of international exhibitions.
In 2020, the company’s management decided to expand the range of frozen semi-finished products with a new line of premium dumplings. The design of a new product was required from our studio. The team was charged with the task to develop a packaging design for a new line of semi-finished products: the new package design should maintain the overall style of the brand and highlight the unique advantages of the product. Within the framework of the project, the studio developed three items of the product line (the product line contained 3 products on the launch to the market: “Three Meats”, “Italian with Parmesan Cheese”, “Turkey with Provencal Herbs”).