Derrick Lin


Design: Michal Ruchel
Location: Poland
Project Type: Produced
Client: Daytona
Photographer: Lukasz Mazurkiewicz
Product Launch Location: Global
Packaging Contents: Heavy industry oils
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Redesign of packaging labels for Daytona Lubricants – specialist oil for automotive and heavy duty industry.

About project:
Analysis works, concept and #graphic #design of labels for the entire product series and promotion print materials.

Main mission:
Designing labels for 8 product series, each of which has 3 sizes of capacity (1L, 5L, 20L). Total of about 200 labels.

Create an easy, consistent and legible labelling system for all products. The products are used on different planes, sectors and industrial machines. Flexible possibility of scaling up dimensions and adding new series for new products.

About brand:
Daytona Lubricants is a brand established for the most demanding customers, for whom the reliability of systems and machines constitutes a priority.

What’s Unique?
A solution for visual identification of containers in the form of a pattern and color system for 8 series and 3 different label formats – about 200 in total. Flexible and functional possibility to develop products with subsequent series and other dimensions. Thoughtful layout for long and short names, specifications and oil descriptions.