Expressões Anselmo Mendes redesign

Filipe Moço

Design: Moço Wine Branding
Location: Portugal
Project Type: Produced
Client: Anselmo Mendes
Photography: Hugo Pinheiro
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, Foil stamping

“Expressões” (Expressions) is a monovarietal Alvarinho wine of the Sub-Region of Monção and Melgaço – Vinho Verde – Portugal, positioned in the mid/high-end segment of the market.

“Expression of the land” was the phrase made by Anselmo Mendes (producer and winemaker) to describe this wine, and the inspiration for the label design.

Illustrating with the land, we attempted to recreate organic shapes with strong visual identity. The stamp of human intervention, in its pure and primitive form, is conveyed subliminally and create a harmonious expression between Man and Mother Earth.